A top female rock and roll on-air personality, Dayna Steele spent years interviewing countless bands and rock stars like Mick Jagger, Keith Richards, Aerosmith, Van Halen, Ozzy Osbourne, David Bowie, Bruce Springsteen, Sammy Hagar and Bono.
Her book, ROCK TO THE TOP: What I Learned About Success From The World‘s Greatest Rock Stars takes you on an entertaining tour of backstage and into the lives of some of these successful rock stars, all with savvy business advice along the way including the importance of passion, confidence, organization, networking, knowledge, and the need for appreciation.
Steele believes that some of the same attributes that make them rock stars are the same that make them entrepreneurs; strong work ethic, confidence and paying attention to the brand. “Jon Bon Jovi is no different than Coca Cola. It’s the same intensity every single day,” Steele Says.
Who are some of her favorite “Rock Entrepreneurs?”
“Sammy Hagar was always my favorite to interview. Sammy was always on-time. He always had great energy. He was well read and he could do more than just schlep a CD,” Steele recalled. He’s always been an entrepreneur. He owned a series of bike shops in Northern California which he sold when he joined Van Halen because he didn’t have time to run them. After leaving Van Halen, he’s had great success with Cabo Wabo (a premium Blue Agave Tequila.) He sold part of the tequila company for like $75-80 million earlier this year. And, he doesn’t drink tequila!”
Steele also gave praise to Steven Tyler of Aerosmith fame who designs the Red Wing line of motorcycles; Carlos Santana who with his wife, designs a line of shoes called Carlos; and Gene Simmons of KISS who she says is an extremely savvy businessperson and brand-builder.
“Rarely does a rock star walk into a room and modestly say, ‘I am just a rock star.’ No, they swagger and command your attention because they are stars, seemingly larger-than-life. Now, I’ll let you in on a little secret I learned from watching many rock stars backstage: they put their spandex pants on one leg at a time, and some of them are really some of the most insecure people I have ever met. However, they have learned how to overcome their fears, or at least to appear confident when it counts,” Steele writes.
Best known as Houston’s “First Lady of Radio” Steele,since leaving the airwaves, has gone on to head up a successful marketing and public relations firm and a space-related e-commerce company. Her latest endeavors include Smart Girls Rock, an online community that encourages girls to make “smart the new cool” and Operation National Anthem, a series of free videos of soldiers serving in Iraq offered to venues throughout the country to play prior to the singing of our national anthem. The patriotic website caught the attention of Reader‘s Digest who named Dayna one of the “35 People Who Inspire Us” in their Best of America May 2008 issue.